In case you missed it, Google kicked off the new year with a bang and rolled out its January 2020 core update. In line with their algorithm Fax List update communication strategy, the Google Search Twitter account Liaison announced that the update was rolling out earlier this week. The updated broad core was released and then implemented in various Google data centers over the next few days. google core update January 2020 twitter updates Google's Twitter account continues to be the first point of contact with the release of algorithm updates.
They first started pre-announcing core updates with Twitter in 2019 - or at least confirming updates after they were released via Twitter. The new line of communication with social media was an attempt to put an end to the constant speculation in the SEO Fax List community following each impact of Google's update. However, the account was not always used consistently. The November 2019 Core Update was only announced after it was rolled out, in response to backlash from the SEO community. They were forced to go back, confirm the update, and issue a statement regarding the communication of algorithm updates:
“We have multiple updates in any given week on a regular basis. Sometimes a particular update can be widely noticeable. We share this information when we believe there is practical advice for content owners. For example, when our Speed Update Fax List took place, we gave months of notice and advice. Extended base updates are often widely noticeable. This is why we have shared about them since last year and even announce them in advance, in addition to providing practical advice that there is often nothing to "fix" and emphasizing instead on having great content.